![]() ![]() The admin makes it clear that this is “extra content” and “was not part of the feature film or main storyline, and will be released separately online. This should intrigue them to watch the movie again. This is an interesting gimmick, but it is expected to work only with the audiences who have seen the film already. Well, brace yourself,” the post further reads. “…for those of you who… are wondering, what was Zara’s life before Cake. It’s about “the things left unsaid,” goes a recent post by Cake’s official Instagram page admin, followed by a picture of Saeed with (apparently) Adnan, her screen husband. They have planned a series of back stories for all the main characters, starting with Zara (played by Saeed) whose married life isn’t depicted in the film. His PR team has come up with a unique idea that should push the ticket sales up. But the London-based writer-director isn’t content with just this much. The film recently opened in the US and Canada also. Three weeks into its release, the collections are still steady. Impromptu movie night with friends Cheetay has you covered. Although it is yet to break even at the box office, this modestly budgeted but heavily promoted feature starring Aaminah Shaikh, Sanam Saeed, and Adnan Malik in central roles, has been showing in cinemas across Pakistan, UK, and the UAE to great reviews. Food, groceries, fresh milk, medicines, and a lot more on Pakistans favourite delivery app. “People are coming back to theatres… and there are several more big titles in the pipeline,” he added.First-time filmmaker Asim Abbasi’s Cake has found acceptance among niche audiences. But Jyala of INOX said cinema owners were unfazed by the competition. Some big-budget Indian films were released straight onto streaming platforms, such as comedy-drama “Gulabo Sitabo” starring megastar Amitabh Bachchan, which was released on Amazon in May 2020. US giants Netflix, Amazon’s Prime Video and Disney’s Hotstar have rushed to tap into the growth in online audiences as smartphone adoption rises. In a country where going to the movies has long been a central fixture of cultural life, the pandemic’s theatre closures prompted a surge in subscriptions to streaming platforms. “We will have at least one major film released every week,” he added.Ĭhristmas Eve sees the opening of Reliance Entertainment’s “83”, a sports biopic charting India’s first Cricket World Cup win, also delayed by more than a year. MASSIVE BACKLOG - film trade analyst Komal Nahta said there was a “massive backlog” of films worth an estimated Rs 50 billion in production costs from films made during the pandemic but not released. Since Cake did it and did well, there are already another couple films coming out, like Baaji Sister, about a fading film actress and her ingenue, which also has female leads. People are just now starting to come out and tell diverse stories. Hindi-language Bollywood is India’s biggest film industry but in normal times the vast country also produces hundreds of films in its 21 other official languages every year.īefore it opened on Thursday, fans in Tamil Nadu poured milk on posters of Rajinikanth’s face in respect for the actor, who inspires almost god-like adulation in the state. The first movies coming out of Pakistan's new film industry were Bollywood copies. Creating excitement further south was a film not from the studios of Bollywood but a Tamil-language production, “Annaatthe”, featuring local superstar Rajinikanth. The drive-in operated by Jio – owned by Asia’s richest man Mukesh Ambani – has space for 290 cars and “boasts of the biggest cinema screen in town,” the firm said. ROOFTOP DRIVE-IN - India’s largest multiplex operator PVR is soon set to open an open-air, rooftop drive-in cinema – pegged as the country’s first – atop a Mumbai shopping mall. “This film is very crucial for the film industry,” Rajender Singh Jyala, chief programming officer for the country’s second-largest cinema chain INOX, told AFP. ![]() I don’t remember the last time I have seen such a huge crowd of moviegoers,” he told AFP. “You can see the crowds chock-a-block here. ![]() “We have been waiting for almost one and half years for a big Bollywood movie to be released,” said Sikander, one fan eager to watch the film. ![]()
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